How was the name “WakeUp”
chosen?
I got the idea while driving back from the lake last Summer.
I was bouncing around ideas with Malerie. I wanted to do something that makes a
difference while selling clothing to create awareness. Initially, “Wake” was
chosen because of water sports and “up” was chosen to get people up and active.
But when I put more thought into it, I really wanted to integrate the ideology
of “waking up” and being aware that we take a lot of our great times for
granted and there are youth out there that experience none of it especially the
lake life. The Canadian Summer is the best season of the year and we want to
share that with youth who don’t have the opportunity to experience it.
What does your
business do?
WakeUp Apparel is a non-profit organization. There are two
aspects to the business. First is the apparel side, sales of clothing stay
within the organization to go towards camps and the shirts are only the
beginning of a full apparel line. The brand is to be run like a regular
clothing company.
The second part of the business is the operation of day-long
wakeboard and youth development camps. The wake camps provide youth who do not
have the opportunity to get out and experience the things we get such as going
on a boat, hanging out with friends and hanging out at the beach. The camp
teaches kids how to wakeboard or water ski and maybe wakesurf. The camps will
also provide the youth with leadership and goal-setting skills to empower them
make positive life choices.
Who it benefits?
We have begun to meet with an assortment of organization
within the community to develop partnerships to ensure that we are positively
reaching out and impacting a deserving group of youth in the community. That is
our number one focus for the organization and it always will be. That being
said, we also like to think that other parties involved with the development of
our programs are also benefitting. When we seek out corporate sponsors, we want
to ensure their contribution, whether is it in-kind or cash based, is fully
recognized and aligned with their nature of business.
How it benefits?
First off, the youth who attend our camps are going to
experience some of the best of times out on the water. That being said, we can
rely on that alone to empower them to make positive life choices. Sure, it may motivate
them to strive to be able to afford a massive boat but we aren’t shooting for
that. The organization will be recruiting committee members and board members
to ensure that our camps are powerful and motivating on a personal level with
the attendees. I want them to leave with skills that will enable them to make
the right choices in life, to be motivated to lead others, and to create
positive examples of their actions to their peers.
What is the yearly plan for Wake Up Apparel?
The focus this year is the camps (self sustained and growth)
There will be three camps this summer, which have already
been budgeted for and after only a few weeks of operations, we are very much on
track with that. The support has been gratifying and overwhelming. Approximately
10 kids will attend each camp in July and August at Blackstrap Lake, if the
support continues to grow, we will be able to either increase attendance or
hold another camp. The camps encompass water sports lessons, semi-pro
demonstration, leadership and goal setting sessions, campfires, meals, as well
as some swag for the children and a series of photos and videos to capture
memories.
How can people
contribute?
First off, purchasing a shirt or any product. Since we are a
non-profit organization, we are retaining all of the revenue within it so every
item sold will have a direct impact on the success of the organization.
Business can get involved through strategic partnerships.
Properly aligning their offerings to our offerings. For example, gear,
printing, food and cash donations. Businesses will be recognized for it. We
will also be developing some pretty sweet marketing campaigns that will require
the assistance of in-kind sponsorship. This will not only allow us to offer
some wicked prizes for these campaigns but it will also allow for businesses to
receive substantial recognition alongside.
We also have various volunteer positions available. We are
seeking committee members, who will directly work in the planning of our camps,
advisory board members, who will oversee the committee members, as well as an
assortment of camp volunteers that will be present during the day-long wake
camps.
History in the
industry
I grew up spending my summers at Murray Lake, Saskatchewan.
I spent every summer there for two months a year. My family has been involved
in water sports for my entire life. I started with water skiing at a young age
and then began wake boarding which lead to wake surfing. The past two summers I
have been teaching friends and kids of friends how to surf behind the boat. Seeing
their expressions and the sheer joy they had just rocked my world. From surfing
without the rope or just getting up, it was always such a blast!
One thing you can’t
leave the house without?
I am so reliant on my iPhone. I could probably leave without
pants before I could separate from it.
Favourite beverage?
Hands down, Dr. Pepper. I swear I could drink about 15 of
them… Just like Forest Gump.
Celebrity wifey?
Good question… I don’t even know…
Favourite
restaurant?
Would people frown at me if I said McDonalds… Kidding. Umm…
I have three go-to places in the city that I will always love. Sushiro, Amigos,
and The Wok.
Who inspires you?
My number 1 is Steve Jobs for so many reasons. 1. His
ability to communicate his vision and passion for Apple was huge. If more
people could do that with businesses today, we would have so many awesome
entrepreneurs out there. Thankfully people are getting better at it and there
are so many cool ventures popping up in our own backyard because of this! 2. He
rarely gave a sh*t about what others thought of him and his ideas. I think that
is what made him so successful. The more people spend hiding from other’s nasty
comments and jealousy, the greater chances for them lose focus of what they
love.
Locally though, there are so many stunners out there doing
amazing things and that is driving me to do something awesome too. You have
people like Bryan McCrea of 3Twenty, Ainsley Robertson of The Princess Shop,
David Luba and the Emsley bros at Ten Tree, and Kendal Netmaker of Neechie Gear
to name a few. These people, all young, are leading a generation of game
changers, they are going against what is “safe and secure” and are creating the
most amazing of ventures. I come across more ever so often and that just goes
to show how awesome some of the people are right here in Saskatchewan.
Any last words?
If you just sit there in school, finish your assignments and
get your good grades, you receive a piece of pretty paper in return. You and
5,000 others. Make your move.
Check out his website and his social media accounts below:
Thanks Toran for spending time with us to do an interview. Good luck in the future.